Labubu Big into Energy Complete Guide

If you've heard collectors talk about "Big into Energy" or Labubu V3, this is the series — and it's the one that took Labubu from popular toy to genuine global obsession. Released by Pop Mart on 25 April 2025 as part of The Monsters line, Big into Energy gave Labubu the boldest visual reinvention yet: a tie-dye, fluffy, posable vinyl plush in six emotion-themed colourways, plus one of the most prized secret figures ever produced — the rainbow-eyed ID.

This is the complete guide. Every regular figure, the secret, how the odds actually work, what they cost, how to spot a fake, and how to start (or finish) your set.

Quick answer: what is Labubu Big into Energy?

Labubu Big into Energy (also known as V3) is Pop Mart's third mainline Labubu blind-box keychain series, released April 2025. Each 17cm vinyl plush pendant represents a positive emotion in a unique tie-dye colourway. The six regular figures are Love (red), Hope (blue), Serenity (green), Loyalty (pink and yellow), Happiness (orange) and Luck (purple). The rare 1-in-72 secret is ID — a grey-furred Labubu with glittering rainbow eyes and teeth.

The story behind the series

The Big into Energy concept is simple and brilliant: instead of themed outfits or settings, this series turns each Labubu into a vessel for a positive emotion or life force. The result is a more emotional, more expressive collection than V1 or V2 — pieces that aren't just cute, but mean something.

Visually it was a leap, too. Previous Labubu series stuck to solid, painterly colourways. Big into Energy introduced a striking tie-dye gradient finish where no two figures are exactly alike, longer fluffier fur, glitter-flecked gradient eyes, two-toned ears, and a single body-coloured tooth as a clever signature detail.

Pop Mart described the concept as "fluffy little beasts floating in the universe" — and once you've held one, it makes sense. They feel like soft, glowing little energy bundles.

Every Labubu Big into Energy figure

Here's the full line-up — colour, character meaning, and what makes each one a favourite.

Love (Red)

Bright red with deeper pink tie-dye gradients, Love is the heart of the set. The warmth and saturation of the red make her instantly recognisable, and pair beautifully with darker bags or as a contrast piece against pastel colours. A natural Valentine's pick, and one of the most-gifted figures in the series.

Hope (Blue)

A soft, dreamy blue that pulls toward turquoise in places — Hope is widely considered one of the most beautiful designs in the entire Labubu catalogue. Many collectors call her their personal favourite from the series, and demand on the resale market reflects it. If you can only get one Big into Energy figure, Hope is the safe bet.

Serenity (Green)

A calming, mossy-toned green with subtler tie-dye than her siblings — Serenity captures her name perfectly. She's the quietest of the six, designed to feel peaceful rather than vibrant, and looks particularly lovely displayed alongside other naturally-toned figures or plants.

Loyalty (Pink & Yellow)

The boldest two-tone in the set: a soft pink fading into warm yellow. Loyalty is the most playful colourway and pops in photos, which is why she's frequently the one chosen as a bag charm. Her gradient is distinctive enough that she's instantly recognisable from across a room.

Happiness (Orange)

Cheerful, citrus-toned orange that genuinely looks like sunshine. Happiness is the series' burst of energy — the figure people instinctively reach for when they want pure feel-good colour. A great gift for anyone who needs cheering up.

Luck (Purple)

Deep purple with cooler blue-purple gradients running through her fur. Luck has an almost iridescent quality in the right light, shifting between blueberry, lavender and aqua depending on how she's lit. She tends to be a slower-burn favourite — quietly stunning rather than instantly loud.

The secret: ID (1-in-72)

Every blind-box series has its chase, and Big into Energy's is special. The secret figure is called ID (sometimes referred to as "True Self") — and it's one of the most distinctive secrets Pop Mart has ever made.

• Fur: sleek grey, monochrome against the colourful regulars
• Eyes: rainbow-gradient, flecked with glitter
• Teeth: rainbow-coloured — every tooth a different shade
• Nose & toenails: black, providing sharp contrast
• Odds: approximately 1 in 72 blind boxes

The visual concept fits the name beautifully — while the six regulars wear their energy on the outside, ID's expressive power is held inside, with the rainbow only emerging through her eyes and teeth. Collectors have called her "the soul of the series," and resale prices reflect that — ID was one of the most expensive Labubu figures on the secondary market through summer 2025, and remains highly sought after.

How the blind box odds actually work

Big into Energy is sold in sealed blind boxes — you don't know which figure you're getting until you open it. Three things worth knowing:

• Each regular figure has roughly a 1-in-6 chance in a single box.
• The secret ID appears at roughly 1-in-72 — that's the production ratio, not your personal odds in a few boxes.
• A sealed case typically contains 6 boxes, guaranteeing one of each regular but no certainty of the secret.

If you want a strong shot at pulling ID, you'd typically need to open around 72 boxes — which is why most collectors who want the secret figure buy it directly from a trusted seller rather than gambling. (For more on how blind box odds work, see our Labubu blind boxes guide.)

Big into Energy vs V1 (Macaron) vs V2 (Have a Seat)

Big into Energy is the third mainline keychain release, and it's deliberately different from its predecessors:

The headline differences with V3: bolder colours, softer and fluffier fur, fully posable (head, arms, legs), and a single body-coloured tooth that's a clever sculptural detail unique to this series. If your previous Labubu were V1 or V2, picking up a V3 feels like a genuine upgrade in plush quality. (More detail on each version in our Labubu sizes and versions guide.)

How to spot a fake Big into Energy

Counterfeit Big into Energy figures are widespread — particularly because demand for ID drove prices up sharply. Beyond the standard Labubu checks (nine teeth, working QR code, sharp foot stamp), this series has its own giveaways:

• Holographic title. Genuine Big into Energy packaging has a rainbow stripe holographic effect on the "Big into Energy" title text. Fakes are usually flat or absent.
• Tie-dye quality. Real V3 figures have soft, organic colour gradients with no two exactly alike. Fakes often have harsh, blotchy or uniform colouring.
• The single coloured tooth. Each genuine V3 has eight white teeth plus one tooth the same colour as the body. Counterfeits frequently get this wrong.
• Fur length and softness. V3 is the fluffiest mainline Labubu yet. A flat, matted or thin coat is a red flag.
• The secret ID. Fakes of ID are everywhere because of its value — the rainbow eyes should have real glitter flecks visible under light, not flat paint, and the teeth should be distinct, evenly graded rainbow shades, not a smudged rainbow.

For the full authentication walkthrough, see our how to spot a fake Labubu guide.

Which Big into Energy figure should you start with?

Honest recommendations based on what most consistently lands well:

• First-time collector: A single blind box for the surprise of the unboxing — the whole point of the series.
• Buying a specific figure as a gift: Hope (blue) or Love (red) are the most universally liked.
• Buying for someone bold: Loyalty (pink/yellow) or Happiness (orange) photograph brilliantly and stand out as bag charms.
• Quieter aesthetic: Serenity (green) for understated, or Luck (purple) for something more unusual.
• Serious collector: A sealed case for the best run at ID, or buy ID directly from a trusted source.

Shop Labubu Big into Energy at Labubu Doll Store

Big into Energy is one of the most in-demand Labubu series right now, and stock moves fast. We carry genuine Pop Mart blind boxes and full sets from the series, clearly labelled as authentic, with free and fast delivery — so you can join the chase without paying inflated marketplace prices or risking a Lafufu.

Frequently asked questions

What are the six Labubu Big into Energy figures? Love (red), Hope (blue), Serenity (green), Loyalty (pink/yellow), Happiness (orange) and Luck (purple) — plus the secret ID at 1-in-72 odds.

How big are Big into Energy figures? Each figure stands approximately 17cm (6.7") tall, the same as the V1 Macaron series. The Have a Seat (V2) seated figures are slightly shorter at 15cm.

What is the secret in Big into Energy? The secret figure is called ID (sometimes "True Self") — a grey-furred Labubu with rainbow-gradient glitter eyes and rainbow teeth, with odds of approximately 1 in 72 boxes.

Why is Big into Energy ID so expensive? ID is the rarest figure in the series (1-in-72), one of the most visually distinctive Labubu ever produced, and demand has consistently outstripped supply since release. Resale prices reflect that scarcity.

What's the difference between V1, V2 and V3? V1 (Macaron, October 2023) is the original standing series in pastel colours. V2 (Have a Seat, July 2024) is the seated series. V3 (Big into Energy, April 2025) is the latest, with tie-dye colours, fluffier fur, and emotion themes. (See our sizes and versions guide for the full breakdown.)

Is Big into Energy still in production? Pop Mart drops Big into Energy stock in waves; specific colourways sell out fast and restocks vary. Trusted resellers typically hold stock when Pop Mart is out.